Logo Tote: 1970s Alessi

A great item for anyone interested in vintage design or graphic design! 100% cotton canvas tote featuring the early 1970s-era logo for the Italian modern housewares brand Alessi. 15-1/4" wide x 25" tall.

Founded in 1921, Alessi made high-quality stainless steel products for the hospitality industry in Italy, only occasionally working with outside designers. 

In 1970 Alberto Alessi came into the family firm and began extensive work with architects such as Ettore Sottsass, Alessandro Mendini and Richard Sapper. The company changed its logo to this design, marking an experimental period and a break from its past. By the onset of the 1980s, Alessi again changed its logo to the one it uses today.